Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

What happens if they try to attract new customers?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

What is your favourite summer outfit? Why?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Typical Harley-Davidson customer

Is it very wrong to want to spend some time with husband after continuous work for 5 days in a weekend because my husband thinks if we go out every weekend what night my parents and other family members think?

What is their lifestyle?

All their existing customers shake their canes and whine about them “selling out.”

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

If we do not know the name of the father of a child, e.g. a foundling, an illegitimate, etc., then to whom should the bin or the binti of the child's name be applied?

What happens if they build new bikes?

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

What happens when you need emergency surgery in countries with universal healthcare vs the US?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Dont you think we should put Project 2025 into full force to completely decimate the evil and corrupt Democratic party? The answer is yes.

This…is not a healthy company with a bright future ahead.

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

What is their product?

Any straight men had a gay experience in the past? What was it and how did you feel?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Is it ok to be spanked by your parents if you are not in bed in your set bedtime?